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Efficiency vs Authenticity: The most importantly, their personal artistic
Dual Face of AI talent.” Unlike traditional art, where
the artist’s skill builds up over time with
The Bright Side practice, AI art can feel like a hit-or-miss.
One question keeps sparking heated Skilled users with a good eye for design
debates: what is the true purpose of AI and a clear v ision can guide t he AI
in art? Most supporters of AI art believe with well-chosen prompts, leading to
that AI makes the design process more impressive results. However, inexperienced
efficient. It is no secret that AI can u s er s m ig ht end up w it h me s s y or
generate art with just a simple prompt low-quality pieces. This uneven quality
or a quick click, and this has been really raises challenges for designers in the art
benef icia l for a majorit y of a r tists. communit y, who must grapple w it h
Traditional sketching may require hours whether they are truly eff icient and
or even days just to nail one simple idea creative or just f looding the world with
while AI can generate tons of ideas with artworks that are mediocre at best.
a speed that humans are no match for.
Ms Kwok even mentioned that her team
uses AI to generate mockups for the
layout of business cards. What used to
be a time consuming task handed over
to junior designers is now done in the
cl ick of a but ton. “Even t he sen ior
designers will just use AI to do this part
to make the whole process more efficient,” A Self-portrait by AI
she explained.
The Dark Side
As we can see, designers have grown to While AI-generated art offers users
incorporate AI in their jobs. By handling c onven ienc e , it s r apid g row t h h a s
the repetitive and boring parts of the simultaneously led to several complex
job, it can easily boost productivity and problems that challenge the foundations
lighten the heav y workload. Instead, of the art world. Even as designers are
designers can pour their energy into urged to use their unique human story
more exciting aspects, like refining the and context to stand out, the technology
small details of their art, creating work has created legal and ethical tangles,
they are truly proud of. particularly concerning ownership and
copyright.
However, the quality of AI art is not
always reliable since it often depends Ms Kwok admitted the ownership issue
on the person using the tool. “The quality is “kind of difficult to answer,” explaining
of AI art really depends on the creator. that debates over copying have always
Li ke when it comes to desig ners or existed because “a lot of work is available
professionals using AI, I think you can’t online, so it is always easy to find a
tell that it’s generated by AI.” Ms Kwok similar piece of work.” She suggested a
explained, “It really comes down to the simple rule of detectability. If the AI-
taste and aesthetics of that person, and generated art is transformed enough that