Page 9 - 2nd Issue_Newsletter_online

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Though human creativity has proved to will be eliminated, but senior designers
be indeed invaluable, AI impacts the will age.
creative industry, like it is inf luencing
other jobs or career paths. “AI does To delve deeper into the roles and systems
eliminate some roles — beginner artists of designers in the art industry, we can
and designers,” Ms Kwok said. AI can see that entry-level designers execute
never replace human creativity, yet, it work and learn from art directors to
can replace human jobs. In the creative climb t he socia l ladder and become
industry, amateur designers’ role is not the future’s art directors. But if these
mainly about designing. Instead, they unskilled designers are excluded without
operate apps like Photoshop for an image opportunities to gain experiences, who
or drawings with some simple line art will lead the design industr y in the
— which AI can complete within a flicker coming decades? Not only does this
of an eye with greatly enhanced efficiency challenge lead to job losses, but it also
and effectiveness. In this case, to maximise results in a more devastating outcome:
profit and productivity, companies and the future art directors can no longer
dominating firms would employ more be nurtured and trained.
senior designers in the design field as Ethical Considerations about
they can use AI to administer work to AI-generated Art : “Tech”ics
meet the suffocating demands at an
unprecedented speed. However, this has AI-created art has caused some implications
triggered a lasting detriment on the in the moral sense of the art industry
design industry, as entry-level designers and is forcing us to rethink some ideologies
— like who really owns a piece, what
counts as original, and how we should
responsibly use this technology. The big
ethical question here is about when AI
is just a helpful tool and when it crosses
a line into copying artists without giving
them credit.

This et hica l boundar y is centra l to
Ms Kwok’s practice, as she distinguishes
between private convenience and the
public responsibilit y of aut horship.
Ms Kwok advocates for using technology
strictly as a behind-the-scenes assistant,
utilizing it to generate some mood boards
or creating mockups to help clients “feel”
a concept. When these drafts remain
internal for the purpose of communicating
within a team, she believes it simply
“ma kes t he process easier” w it hout
Ms Kwok’s design process, showcasing compromising the integrity of the final
the effort artists put in their designs product.